The Great Frog London

I like this story of old crafters : The Great Frog London

The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Established in 1972, the company was a refreshing change from the 60s revolution which persisted in London. The City was ready for a new era, and original rock and roll jewellery was born.

The family-run business has a celebrated heritage of individually hand-carved pieces made on site at the original basement on Ganton Street, Soho – the very place the company began in the 70s.

Throughout the decade, The Great Frog has designed bespoke pieces for many international names from the fashion and music industries, including rock legends Metallica, Iron Maiden, Motorhead, Slash and Aerosmith. Other wearers of the brand, and therefore a part of its heritage, include Johnny Depp, Kate Moss and Oasis.

As well as the original store in Soho, The Great Frog has also expanded to include stores in New York and Los Angeles, though all pieces continue to be handcrafted in Soho.