Today i've found this great marketing post written from Ed Welch:
For too long, I have watched organizations destroy their tribe while naively
wasting money to replace them.
If any of the items on this list ring true – you’re probably destroying your own
tribe – one customer at a time.
1. When you have a great product that’s selling well - look for ways
to make it cheaper – your customers won’t be able to tell the
difference.
2. Never honor a warranty if it’s expired – even if it’s only been
expired by one day.
3. Don’t ask for feedback from your customers. Make them take
surveys but never engage them in a conversation with you.
4. Don’t worry about what one customer might tell another – after
all, you have millions of them, right?
5. Do everything you can to keep your customers from creating a
community – you don’t want them talking to each other.
6. Make your customers wait every chance you get. They’re not
busy like you and it helps them meditate.
7. Always work toward increasing your company’s earnings per
share – it’s all that really matters.
8. Make big decisions first – then wait and see how they will impact
your customers.
9. Always make sure your employees are underpaid and frowning
– customers will feel sorry for them and buy more products.
10. Don’t waste money having a real person answear the phone - use the voice menu
