Some more info about us...

SUNFLOWERDESIGN has been entirely self-funded. I’ve invested a lot of sweat equity into what I’m doing and for years invested every euro back into the business. We’re now running profitably and hope to continue to as we grow. Our philosophy is: if you don’t have the money to spend, you shouldn’t spend it. Perhaps it means our growth is slower than that of someone who takes on a large amount of loans or venture capital, but it means we’re growing at a rate we can successfully manage and we’re always profitable.

A little of Marketing

What people buy when they buy something on sale

Assuming it's not something they were shopping for in the first place...

The impulse big-sale buy is not a matter of acquiring a high value item they'll need later at a bargain price today.

No, the consumer is spending money in exchange for the feeling, right now, of saving big. The joy of a bargain. The item is secondary, the feeling is what we just paid for.

You wouldn't know that from the way people selling things act, but that's what we buy.

[Aside: More than a billion people on Earth have never purchased anything on sale at a store. The clearance-sale emotion is a learned one, and a recent one at that.]