Old... is new again

We love order and minimalism in buildings. New, freshly planned, pristine and perfect are great attributes for new structures , yet we also find ourselves drawn to things that aren’t so flawless. Recycled, repurposed, previously loved, salvaged. Buildings that have a previous life carry a character that brand-new ones just cannot master.

http://www.thecoolhunter.net/

Crazy for camouflage skirt

Marketing:101 way to destroy your tribe part 1

photo from the blog of Tim Ferriss
Today i've found this great marketing post written from Ed Welch:


For too long, I have watched organizations destroy their tribe while naively
wasting money to replace them.
If any of the items on this list ring true – you’re probably destroying your own
tribe – one customer at a time.


1. When you have a great product that’s selling well - look for ways
   to make it cheaper – your customers won’t be able to tell the
difference.
2. Never honor a warranty if it’s expired – even if it’s only been
   expired by one day.
3. Don’t ask for feedback from your customers.  Make them take
   surveys but never engage them in a conversation with you.
4. Don’t worry about what one customer might tell another – after
   all, you have millions of them, right?
5. Do everything you can to keep your customers from creating a
   community – you don’t want them talking to each other.

6. Make your customers wait every chance you get.  They’re not
   busy like you and it helps them meditate.
7. Always work toward increasing your company’s earnings per
   share – it’s all that really matters.
8. Make big decisions first – then wait and see how they will impact
   your customers.
9. Always make sure your employees are underpaid and frowning
   – customers will feel sorry for them and buy more products.
10. Don’t waste money having a real person answear  the phone - use the voice menu

glaciermilk

I just discovered glaciermilk and her beautiful, fun and unique clothing...aren't they fantastic!?! 
i love her job and her philosophy, and we have in common our passion is born in London!!!!!!

Magnetic Numbers 1 2 3 4 5 6 7 8 9 10 in Recycled Denim & Corduroy by Anatolia Magnets

http://www.etsy.com/shop/AnatoliaMagnets?ref=seller_info

What is upcycling?

Upcycling is a process in which disposable or discarded items are repurposed to make them valuable, useful, or simply aesthetically pleasing. Upcycling is designed to work in opposition to consumer culture, encouraging people to think of new and innovative ways to use things, instead of simply buying new consumer goods. It also benefits the environment, by promoting reuse over discarding whenever possible.

As most poor people are aware, upcycling has been practiced for centuries, and factories have long used innovative upcycling techniques to ensure that nothing they handle goes to waste. For example, grain processors often burn waste materials like husks and stems to power their plants, thereby eliminating waste and making their operations more efficient. The concept of upcycling for the average consumer was popularized in a 2002 book, Cradle to Cradle, which was designed to get people to rethink the way they use and relate to things.

There are all sorts of examples of upcycling, ranging from building houses out of entirely discarded materials to turning plastic bags into yarn for knitting. Everyone can upcycle, which is part of the appeal, and people can participate at whatever level they feel comfortable with, from delving through dumpsters to salvage useful things to re-using containers rather than tossing them or throwing them out.

This is an important upcyclers blog where we are members.

  http://love2upcycle.blogspot.it/p/featured-upcyclers.html

is it easy to sell on internet?

Is it easy to sell on internet?
Good question... not easy to answear!
In these years on Etsy i have understand that the item you sell are important, it's important the quality of the material you use but most of all it's important to build a story around you and your work that meet a tribe,a small community 'that is reflected in you and your outlook on life.
The essence is This: CONNECT
connect people that have the same way of life